Mautic for Marketing Agencies

Agencies are all about providing an end-to-end experience to clients that simplifies the planning & execution of their marketing programs. They are also about delivering expertise and know-how based on learnings that agency-side subject matter experts have accumulated based on their breadth of work with other clients. White labeling your marketing automation offering is one of the ways your agency can provide a branded experience to client-side marketing managers and directors.

Earn > 80% Gross Margin instead of a 20% Commission

When you onboard clients with most agency partner programs, such as the HubSpot Agency Partner Program, a third-party vendor owns the client relationship for providing the marketing automation software. In return you get a 20% commission on the client’s software spend. Commission payments are scheduled quarterly, which means partner agencies will have to plan their cash flow around when their HubSpot commission checks come. Also like most other partner programs, HubSpot requires agency partners to have an approved deal registration in order to qualify for revenue sharing from a particular closed deal. If a HubSpot customer has contacted more than one HubSpot partner agency, you may not necessarily qualify for a commission from HubSpot.

Why Start a Marketing Automation SaaS Business

Starting your own marketing automation hosting business with our Mautic reseller program can be a better move. This deals your company into the lucrative B2B SaaS software arena space, with an upfront investment that is less than 2/3 of the initial 12-month investment to join the HubSpot Agency Partner Program ($12,600). With our Mautic reseller program, you are purchasing a complete business, versus a HubSpot Partner title.

When you onboard marketing clients onto your own hosting infrastructure for Mautic, you set your own prices and begin collecting revenue from the client on day-one. For email marketing & automation, Mautic provides comparable functionality to HubSpot and other subscription-based marketing automation platforms. Mautic sports a variety of integrations with CRMs and tools such as GoToWebinar and Zapier making it a competitive alternative to HubSpot’s Marketing Hub. In fact, you can use the free version of HubSpot CRM together with Mautic for up to 1 million contacts with no additional cost.

When you invest in your own virtual infrastructure for hosting Mautic, you pay the wholesale cost of hosting at the IaaS cloud provider you choose (e.g. AWS, Azure, Oracle Cloud, DigitalOcean, etc.) but you can charge your clients based on the number of contacts they use – like all the other marketing SaaS. HubSpot and Salesforce Pardot both charge $1,250/month for a typical marketing department with 10,000 contacts. The raw infrastructure cost of providing a Mautic instance storing 10,000 contacts is perhaps $15-20/month – if that, with our customized Mautic hosting infrastructure. Whatever monthly price you negotiate with your client for hosting is almost entirely yours to keep. Even if you charge only $100/month for something that the competition is charging $1,250/month for, it’s a > 80% gross margin.

Turnkey Cloud Infrastructure for Mautic Hosting Deployed by Experts

When you sign-up for our Mautic reseller program, your initial investment pays for expert cloud architects to deploy your virtual infrastructure – inside a cloud account that you exclusively control. This infrastructure is powered by leading technologies including virtualization and Docker so your customers’ data is safely segregated from other customers. Also, it’s designed so that it requires a minimum of technical experience to operate. Mautic instances span across a cluster with a minimum of 3 nodes, so if one node experiences technical issues (or is taken down for maintenance), the containers will automatically move to the other nodes with self-healing technology.

The infrastructure also includes a password-protected, white-labeling tool that gives your agency’s marketing specialists a portal that they can use to upload your company’s logo and modify the branding for any client’s Mautic instance.

Also, with our infrastructure, you completely control when Mautic instances are updated to the latest version. This is one of the huge advantages of our virtual infrastructure – optimized for hosting Mautic. Update notifications are blocked from the end customer, so only your agency’s staff can update a customer instance from a central dashboard – with available help from Autoize’s operational experts.

High performance is embedded at the core of our Mautic infrastructure for resellers. Our custom Mautic images are updated with security supported versions of PHP and additional PHP modules that are tested to provide over 250% speed increase over PHP 5.6.

Compared to other multi-tenant Mautic hosting solutions, including Mautic Maestro from Mautic.com, Autoize’s Mautic Reseller Program provides more tools to automate your agency business. For example, we provide a billing automation solution to help our partners manage their Mautic hosting customers. The billing solution is PCI-DSS compliant, and integrates with popular payment gateways such as Braintree and Stripe to accept credit card and PayPal payments.

The Only Agency Partner Program with No Annual Subscription & 100% Revenue Share

The 100% open source nature of Mautic means there are no licensing fees or annual subscriptions to pay after the initial infrastructure is set up. For much less than a single instance of HubSpot or Salesforce Pardot for your agency, you can get a complete solution for reselling up to 15 instances of Mautic to your clients. Contact us today to get started.

For agencies who want to resell marketing automation and CRM, our new, full stack marketing cluster provides a integrated stack consisting of Mautic and SuiteCRM Docker containers for even more impressive profit margins – compared to our Mautic Reseller Program. For a wholesale hosting cost of $20/month per client, at our suggested pricing of $525/month for 10,000 leads/contacts, marketing & CRM resellers can potentially earn $505/month in gross profit per client. This translates to a gross profit margin of over 96%.

Mautic open source provides a unique opportunity for small to medium size marketing agencies that other marketing automation partner programs can’t match. With a conventional agency partner program, the upfront & ongoing costs to become a marketing automation reseller include:

Agency onboarding fee
Annual subscription to the software for your agency
Partner annual fees for sales support & co-marketing resources

HubSpot Agency Partner Program vs Mautic Reseller Program

Using HubSpot Marketing Hub as an example, you have to pay $3,000 as an agency onboarding fee, and commit to a $800/month Marketing Hub “Professional” subscription (limited to 1,000 contacts) for a year. HubSpot requires your business to commit to an investment of $12,600 in the first 12 months before you close your first sale. This does not include the price of the HubSpot subscriptions which all of your clients will have to pay directly to HubSpot. Therefore they own the client relationship, not you.

You, and your marketing clients are at the mercy of HubSpot for any price increases to their software-as-a-service (SaaS) plans in the coming years. Historically, the inflation rate for SaaS pricing has greatly outpaced inflation in the rest of the economy. This makes the long-term economics of your agency business difficult to predict.

Accelerate your agency margins with the Mautic Reseller Program.

Enter open source marketing automation. With the Mautic Reseller Program, your initial investment entitles you to own the virtual infrastructure (servers) that you use to host Mautic instances for your marketing clients. The monthly hosting cost of the virtual infrastructure is low in comparison to SaaS subscription fees. For under $200/month, you can spin up 15 instances (up to 10,000 contacts each).

Compared to HubSpot and other agency partner programs that pay you a small % of your clients’ subscriptions as a commission, you set your own prices with the Mautic Reseller Program. With your Mautic cluster, the wholesale hosting cost for each instance (up to 10,000 contacts) is as low as $11 to $14/month. If each client pays $99/month, your gross profit is $85/month per instance – a profit margin of 86%. This is a very conservative estimate.

You can quickly see how you can earn hundreds of dollars a month in gross profit for every instance you sell – because Mautic has every feature unlocked – with no add-on fees.

If your marketing clients have a higher budget, you can price your marketing automation hosting plans at closer to HubSpot (or Salesforce and Marketo’s) prices for even higher margins. HubSpot’s “Professional” plan for 10,000 contacts is $1,250/month. Likewise, for Salesforce Pardot “Growth”, which is $1,250/month for 10,000 contacts. You can quickly see how you can earn hundreds of dollars a month in gross profit for every instance you sell – because Mautic has every feature unlocked – with no add-on fees.

The More You Sell, the Better Your Margins

With the starter Mautic cluster, you can host up to 15 instances. As you grow your business & add clients to your cluster, you can scale up the existing servers, or deploy additional servers through a graphical dashboard. For example, 30 Mautic instances (averaging 10,000 contacts each) costs less than $400/month to host wholesale using our Mautic reseller solution. You can also have a mixed portfolio of Mautic clients of varying contact database sizes.

Tools & Resources for Starting Your Own Mautic SaaS Business

Because you own the virtual infrastructure and Mautic is free & open source software, there are no subscription fees to account for. When you join the Mautic Reseller Program, our engineers set up the Mautic cluster for you at any compatible cloud provider in the geographic region of your choice (US, EU, Switzerland, Japan, Australia). Your upfront investment, which is less than the initial 12-month cost of the HubSpot Agency Partner program, pays for a comprehensive set of tools & resources for reselling Mautic including:

A dedicated partner manager to assist with onboarding
Co-marketing efforts such as joint press releases and guest blogs
Central dashboard for creating & managing Mautic instances
Password-protected white-labeling tool to give Mautic your own look & feel
Billing dashboard for automatic billing through BrainTree or Stripe
Secure virtual infrastructure (cluster) for hosting Mautic instances
Custom Mautic image with performance tweaks & preconfigured cron jobs
An encrypted database cluster that meets data protection requirements
And more. Get in touch for a demo and quote.